What is the ARC Collaborative?
At The ARC Collaborative (ARCC), we believe in the power of storytelling and immersive experiences to inspire action. Our mission is to enhance and bring to life our clients' visions by crafting transformative experiences that move audiences—whether that’s inspiring philanthropic support or creating unparalleled engagement within an institution or organization. Like an electrical arc—a powerful discharge that bridges gaps and generates new energy—ARCC ignites opportunities at the intersection of event production, video storytelling, strategic language, immersive design, and cutting-edge technology to deliver high-impact solutions that drive connection, commitment, and lasting impact.
The ARCC may be newly independent, but our roots run deep. Emerging from Advancement Resources (recently acquired by Huron), a globally recognized leader in driving breakthrough thinking in philanthropy, we bring decades of expertise in donor motivation and engagement strategy. Our team has over 50 years of combined experience in event design, creative content production, and media execution, making us experts in crafting events and campaigns that don’t just leave an impression—they drive real change. More than a service provider, we become a valued extension of our clients’ teams, collaborating to bring bold ideas to life and forge lasting connections between institutions and their most loyal supporters and stakeholders.
Meet the Team
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Seth Friedman
Partner/President
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Ron Rausch
Managing Partner
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Morgan Johnson
Executive Producer, Video Production
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Allison Arendt
Executive Producer, Event Production
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Ann Franzenburg
Senior Creative Content Writer
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Kim Klein
Office Manager
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Partner/President | Email Seth
Seth is a master of creative messaging and experiential design, helping organizations turn donor engagement into lasting impact. With more than 25 years of experience working with top brands like Toyota, BMW, Saks Fifth Avenue, and Disney, he brings a visionary approach to events and video storytelling. As president, Seth ensures that our team feels like an extension of yours—collaborating to craft strategic events, inspiring video stories, and powerful moments that spark generosity.
Before launching this venture, Seth served as the Vice President of Creative Services for Advancement Resources. It was at the University of Iowa Center for Advancement where he truly harnessed the transformative power of connecting the university with alumni and donors, leading an award-winning team as Creative Director. His passion for blending creativity with strategy makes him an invaluable partner in bringing your mission to life.
When he’s not dreaming up the next big idea, you might find him restoring his 100+ year old home with his wife or treading the boards in local community theatre productions. He is a proud alum and Fighting Pickle (yes, truly, that’s the mascot) from the University of North Carolina School of the Arts, School of Filmmaking. -
Managing Partner | Email Ron
Ron is the mastermind behind the seamless cutting-edge production that makes every event unforgettable. With 30 years of experience producing and directing content for major entertainers, Fortune 500 companies, and top universities, he brings a rare blend of technical expertise and creative vision to every project.
From large-scale campaign events to intimate, bespoke gatherings, Ron knows that the right production elements can transform any experience—no matter the size. He’s helped institutions like UC Davis, Arizona State, and the University of Delaware craft events that leave a lasting impression, always finding innovative ways to enhance storytelling and engagement. His enthusiasm for technology and production means he’s constantly exploring the latest tools to bring events to life.
When he’s not designing the next big show (or a perfectly curated small one), you might find him geeking out over the Green Bay Packers. -
Executive Producer, Video Production | Email Morgan
Morgan is the architect behind powerful storytelling. As an executive producer, she takes raw footage and transforms it into compelling narratives that captivate and inspire. From crafting storyboards to guiding the editing process, she ensures every video aligns seamlessly with a client’s mission and vision. With a sharp eye for detail and a strategic mindset, Morgan makes the production process smooth and stress-free. Known for her calm professionalism and can-do attitude, she puts clients at ease—because great stories start with a great experience.
When she’s not fine-tuning the perfect cut, Mo’s mastering Italian with Duolingo and dreaming of sipping espresso by the Trevi Fountain. -
Executive Producer, Event Production | Email Allison
Allison doesn’t just plan events—she engineers experiences that move people to give. With a background in advancement and a knack for the details, she transforms philanthropic priorities into unforgettable moments that deepen donor engagement. From higher education to healthcare, she’s helped organizations turn missions into movements. Whether she’s brainstorming big-picture strategy or fine-tuning the smallest details, Allison is your trusted partner in crafting events that inspire generosity and leave a lasting impact.
When she’s not orchestrating transformative gatherings, you might find her walking her adorable mini Aussie Andy. Allison holds a bachelor’s degree from Central College in Pella. -
Senior Creative Content Writer | Email Ann
Ann believes that the right words can inspire action, and she’s made it her mission to find them. As a writer and storyteller, she crafts compelling content for video narration, donor remarks, and speeches—always with an ear for authenticity and impact.
With a background in education and an MFA in nonfiction writing from the University of Iowa, Ann has a gift for drawing out the heart of a story. She approaches each interview as a stewardship opportunity, and her thoughtful interviewing style ensures that donors and stakeholders feel heard, valued, and inspired as they share their experiences. Whether shaping narratives for major campaigns or intimate donor moments, Ann uses the power of storytelling to help organizations achieve philanthropic success.
When she’s not deep in conversation or perfecting a script, you might find her snipping a bouquet on her family’s flower farm. -
Office Manager | Email Kim
It’s no surprise Kim has earned the nickname “Mama Bear” of the office—she brings equal parts heart and hustle to everything she does, making sure both the details and her team are taken care of with her signature warmth and can-do attitude. For the past 15 years, Kim has kept Wired Production Group running with the precision of a live show call—every cue hit, every detail covered—and now she brings that same steady hand and sharp eye to The ARCC Collaborative. A life-long learner, Kim’s professional mindset has been shaped by observing the leaders she’s worked with, treating people the way they want to be treated and creating work environments that are both efficient and respectful. With three decades of managing offices of all shapes and sizes under her belt, Kim knows what it takes to turn big ideas into beautifully executed realities.
And when she’s not wrangling schedules, keeping the team on track, or making sure paychecks hit the bank, she’s in her garden growing all the ingredients for her famous homemade salsa—crafted with love, a little help from her husband, and inspiration from her late father’s Mexican roots.
Our Work
